It's a lagom life.
A Swedish approach to moderate, spirited living.
What
Lagom is a Swedish word that basically means, “not to little, or too much,” or, “everything in moderation.” The term has a very long history here in Sweden, and serves as a constant reminder to seek moderation and balance in one's daily life.We sell products to share the concept of lagom with the world. Our catchphrase "It's a lagom life" communicates this idea with a dash of spirit and personality.Currently, our cups can be purchased in select retail shops in Stockholm.
Why
Why go through the trouble of introducing people to this concept? It's simple – just as the world needs more love and peace, it needs more moderation-minded people.Placing these simple words onto cups and other things is our way of making the pursuit of moderation something to "aspire to," rather than "settle for."
Contact
Let's talk! We can be reached at: info@itsalagomlife.se
